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Rumpus west paw11/3/2023 Then in May, Williams noticed some additional activity at retailers: Their orders to West Paw were getting bigger and bigger. “That innovation helped people really get excited about a new product at a time when we all needed to be excited about something.” “We knew that our retailers would need something new to talk about,” he said. Petco will stop selling electronic 'shock' collars (AP Photo/Richard Vogel) Richard Vogel/AP West Paw had spent the past two years investing in and building a sustainable supply chain for the products, Williams said.Ī woman wearing a protective mask from the new coronavirus walks her dog past a Petco store for animal supplies in a popular shopping area in Santa Monica, Calif. When sales slowed, West Paw used its materials and resources to produce masks for the local hospital system and then for retail sale.Īt the same time, the company went through with launching a new product line – a selection of freeze-dried raw meat bits and squeezable, creamy treats. The company pushed pause on spending $400,000 to increase its manufacturing capacity to shore up its cash reserves and protect the jobs of its 60-person workforce. “And we thought, ‘How steep is this ride going to be?’”Īs fear started to set in, West Paw embarked on an effort to stabilize its business. “March slowed down, and in April, suddenly it was like 40% of our sales just stopped,” Williams said. In March and April, the situation looked bleak. ![]() ![]() The current situation and the stark sales spikes are a welcome change from the early weeks of the pandemic. As a privately held firm, West Paw doesn’t disclose its full financial data, but Williams said sales were above $10 million in 2019. The company also craned in a 12-ton, 30-foot-long injection molding machine used to make the durable, bendy and recyclable Zogoflex toys for which West Paw is known. In response to the boosts in business, the 24-year-old Bozeman, Montana company which makes chew, play and puzzle toys and other dog products, added 19 employees, bumping up its workforce to about 80 people. “It has just been staggering how quickly people have pivoted to find ways to keep their dogs engaged and mentally stimulated,” he said. One of the bestsellers has been the Toppl – a bowl-shaped, treat-dispensing puzzle toy – which has seen its year-to-date sales jump 160%, Spencer Williams, CEO, said, noting the puzzle toy category has grown about 125% year-to-date. From May through September, they were up 55% from the same period last year. West Paw’s sales in recent months have responded accordingly. And when your pup's idea of a fun time also involves mud or dirt, just throw the toy in the dishwasher for an easy clean.A dog plays with a Toppl puzzle toy made by West Paw. Nontoxic and nearly indestructible, Zogoflex® stands up to even the most aggressive chewing enthusiasts without getting torn up - so at the end of playtime, toys go back in the toybox rather than in shreds on the floor or in Fido's tummy. That's why Zogoflex® toys come in a variety of sizes so that you can find the right toy for your furry friend. ![]() And every dog deserves a durable toy that provides hours of fun, no matter what size their chompers are. ![]() Little and fierce, big and strong, short-legged and silly - dogs of all sizes and breeds can be toy destroyers. They even float! The eco-friendly material provides the perfect bounce - no matter what your furry toy-destroyer or aggressive chewer can throw at them, they'll spring right back. With brilliantly designed shapes, our durable, made-in-the-USA dog toys are interactive and versatile for fetch, tug-of-war, or chewing. And, they offer the ideal level of squish - just right for a satisfying chew session. Don't let the bright, cheerful colors fool you - these dog toys are as tough as they come. Match those animal instincts with durable, long-lasting toys from our exclusive Zogoflex® collection. How does your pup like to play with their dog toys? Are they an affectionate cuddler or an aggressive chewer? When your dog is in the mood for tough love over gentle snuggles, not all chew toys will cut it.
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